A new identity for The King’s Trust
The King’s Trust Group unveiled its new logo and tagline in October 2024, following the announcement that The Prince’s Trust would change its name.
The identity was created pro bono by James Sommerville OBE, a former beneficiary of the charity. The Trust supported the launch of his first agency, ATTIK, in 1986.
Designed with its community
The project involved young people, staff, volunteers and partners. The new identity and tagline, Working for young people, connect the organisation’s heritage with its continuing purpose.
A lasting relationship
The rebrand came ahead of ten years of international work in 2025 and the charity’s 50th anniversary in 2026. We’re proud to support our long-standing client as it continues its work with young people.
Read the official brand announcement and James Sommerville’s story for more about the identity and its creator.
