The motion graphics brief
EEAST needed a concise video that could introduce Patient Plan 2030 in a clear, engaging and accessible way for both internal and external audiences.
The challenge was to turn detailed healthcare information into a short visual story that felt approachable, professional and consistent with NHS communications.
Our Approach
We translated the content into a structured storyboard and developed a bespoke illustration style to support each key message.
Custom illustrations, animated transitions, on-screen text and motion graphics were combined into a 90-second explainer, with versions produced for different audiences and communication settings.
The Result
A focused and engaging explainer video that made the Patient Plan 2030 message easier to follow and communicate.
The illustration-led approach gave EEAST a flexible digital asset suitable for presentations, internal communications, websites and wider public-facing use.
About our motion graphics services
We create motion graphics and animated explainers that turn complex information into clear visual stories. From storyboards and illustration to animation, subtitles and final delivery, every element is designed around the message and audience. Explore our motion graphics services to see how we approach related projects.
What are motion graphics?
Motion graphics use animated text, shapes, illustrations, icons and visual effects to communicate information through movement. They are commonly used in campaigns, explainer videos, social media content, presentations and events.
What is the difference between animation and motion graphics?
Motion graphics usually focus on animated graphic design, typography and information, while animation is a broader term that can also include characters, storytelling and more complex illustrated scenes.
What types of motion graphics do you create?
We create animated explainers, campaign videos, social media animations, logo animations, title sequences, event screen content, animated infographics and short-form digital content.
Can you create animations for social media and events?
Yes. We produce motion graphics in the correct formats and dimensions for social media, websites, presentations, conferences, exhibitions and large event screens.
Can you add subtitles, voiceovers and music?
Yes. Depending on the project, we can include subtitles, professional voiceover, music, sound effects and audio editing, while also supplying silent or captioned versions where needed.
Can you work from our existing brand guidelines?
Yes. We can animate your existing brand assets, typography, colour palette and graphic style so the finished motion work feels consistent with your wider communications.
How long does a motion graphics project take?
Timescales depend on the length, style, script, number of scenes and approval process. A short social animation may take a few days, while a more detailed explainer or campaign video will require a longer production schedule.
Deliverables
- Storyboard development
- Bespoke illustration
- 90-second explainer video
- Motion graphics
- Animated typography
- Subtitles
- Internal and external versions
