The Brief
Shimano needed campaign branding for Explore New Grounds that captured the freedom, curiosity and adventure of cycling while working across a wide range of international communications.
Our Approach
We developed a flexible campaign branding system that combined bold typography, strong cycling imagery and adaptable graphic elements. The creative direction was designed to work consistently across advertising, editorial content, digital assets and supporting campaign materials.
The Result
A recognisable campaign identity that gave Explore New Grounds a clear visual voice, supported consistent international rollout and connected Shimano’s products with the wider experience of cycling and discovery.
About our campaign design services
We create campaign identities that bring a central idea to life across every channel. Our campaign design combines a strong creative concept with flexible design tools for advertising, social media, print, digital content and live environments.
What is campaign design?
Campaign design creates a clear visual idea and flexible set of assets that communicate a message consistently across different channels. It can support awareness, fundraising, recruitment, behaviour change, public information or product and service promotion.
What does a campaign design project include?
A campaign can include the creative concept, visual identity, key messaging, advertising, social media assets, digital graphics, printed materials, outdoor advertising, presentations, motion graphics and campaign guidelines.
Can you develop the campaign concept as well as the design?
Yes. We can develop the central creative idea, visual direction and messaging approach, then translate the concept into a practical campaign system that works across all required formats.
Can you work within our existing brand?
Yes. We can create a distinctive campaign that remains clearly connected to your organisation’s brand, using established colours, typography, imagery and tone of voice where appropriate.
Do you design campaign assets for print and digital channels?
Yes. We design coordinated assets for social media, websites, email, digital advertising, posters, press advertising, outdoor media, publications, presentations and other campaign touchpoints.
Can you create campaign templates for our team to use?
Yes. We can provide editable templates and practical campaign guidelines so your internal team can create additional materials while maintaining a consistent look and message.
How long does a campaign design project take?
Timescales depend on the number of assets, approval stages and launch date. We create a clear production schedule and can support both planned campaigns and urgent, fast-moving communications.
Deliverables
- Campaign identity
- Creative direction
- Typography and graphic system
- Digital campaign assets
- Print and editorial materials
- Campaign templates
