The Brief
To promote cycling to new audiences, we created a brand identity for the Cycling Marketing Board that blends energy, inclusivity, and a fresh visual language designed to travel across every channel.
Our Approach
We designed a dynamic logomark, flexible grid system, and a vibrant colour palette inspired by motion and landscapes. The identity was built for consistency across advertising, events, and partnerships.
The Result
The new identity positioned the Cycling Marketing Board as a unifying voice for the industry, helping member brands collaborate and reach broader audiences with a recognisable, trusted look.
About our branding services
We create memorable brands that connect with audiences and stand the test of time. Whether you’re launching a new organisation or refreshing an existing identity, we design flexible branding systems that work consistently across websites, publications, campaigns, social media, signage and events.
What is branding?
Branding is the process of creating a distinctive identity for an organisation, product or service. It brings together elements such as your name, logo, visual identity, messaging and tone of voice to shape how people recognise and experience your brand.
Why is branding important?
Strong branding helps your organisation stand out, build recognition and create trust with your audience. It also gives your communications a consistent look and voice across websites, campaigns, publications, social media and other customer touchpoints.
What is corporate branding?
Corporate branding is the visual and strategic identity of an organisation as a whole, rather than an individual product or campaign. It helps communicate the organisation’s values, personality, purpose and position consistently to customers, employees and stakeholders.
What does a branding agency do?
A branding agency helps organisations define how they should look, sound and communicate. This can include brand strategy, naming, logo design, visual identity, typography, colour palettes, tone of voice, brand guidelines and the rollout of the brand across print and digital materials.
What are the key elements of a brand identity?
A brand identity can include your logo, colour palette, typography, imagery, graphic style, messaging and tone of voice. These elements work together to create a recognisable and consistent experience across every application.
Can you refresh an existing brand without replacing it completely?
Yes. A brand refresh can modernise and strengthen an existing identity while retaining the elements and recognition that already work. This might involve refining the logo, typography, colour palette, imagery, messaging or brand guidelines.
Do you create brand guidelines?
Yes. We create practical brand guidelines that explain how to use your logo, colours, typography, imagery, messaging and other visual elements consistently across print, digital and marketing communications.
Deliverables
- Brand identity
- Logo design
- Brand guidelines
- Marketing materials
- Digital assets
- Social media templates
- Presentation templates
