The open day branding brief
University of Hertfordshire needed a unified look for its Open Day to attract prospective students, reflect its vibrant culture, and help guests explore facilities with ease and confidence.
Our Approach
We designed a bold yet accessible identity, applied across signage, printed guides, digital screens, and promotional items. Wayfinding graphics and colour coding ensured visitors could easily navigate key locations and events.
The Result
A consistent visual identity brought together the event’s signage, printed materials and digital communications. Clear wayfinding helped visitors explore the campus and find the information they needed.
Open Day Branding that works
We create open day branding that helps universities welcome prospective students, communicate their identity and guide visitors around campus. Explore our event branding services to see how we approach related projects.
